A problem that many organizations have faced is the issue of having an organizational Facebook “profile” instead of a Fan Page. This happens for various reasons: the profile was made before pages were announced, there was an error in the creation of a Facebook presence, a personal brand grew into a business brand, etc.
In the past there was no easy way to convert a Profile to a Page. A profile owner would have to ask it’s friends to like their page, countless posts would be made, and the “suggest to friends” option would be clicked on numerous times. Someone in this situation would be lucky to get 25% of their fans to transfer over.
About a week ago Facebook launched a new feature that profile and page owners have been waiting for – profile migration (moving a profile to a page). It wasn’t publicized very much, but there is now a quick way to convert a profile to a page and therefore friends to fans.
All you have to do is go to the new Profile Migration Page chose the type of page desired, and Facebook does the rest. It is important to remember that this migration will do three things:
- Change your Profile to a Page
- Move your profile photo to your page photo
- Move your friends to fans of the new page
One thing to keep in mind is if a profile owner wants to migrate their profile to a current existing page, any custom work already done on the page (custom tabs, apps, etc) will be lost.
This is exciting news for profile owners who want their friends to become fans on a page. It’s a long awaited feature, thanks Facebook.
Have you used the new migration functionality? Let us know in the comments.
*Update* Facebook has seen a lot of people who converted their profiles to pages and want their profile back. They created this appeal form for those who mistakenly made the switch. They aren’t promising anything, but at least a form is a start.








I have a profile page and created a Fan page (business page) last year. The rule was that once a Fan page reached 25 fans, you could separate the two for beneficial and obvious reasons. However, I am unable to do this now. Has the FB rule changed? Also, is there an easy way to take the photos from my profile page and dump them into my Fan page without having to uploading each photo one-by-one?
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